About Carola Moon

I didn't plan to specialise in entrepreneurs who feel trapped by their own success.

But over 17 years of coaching, I kept seeing the same pattern: Brilliant, capable women who'd built thriving businesses... and then felt stuck in them.

They'd achieved what they set out to achieve. Revenue was good. The business was running. But somewhere between "This is exciting!" and now, it became "This is draining."

And nobody talks about this phase.

Everyone celebrates the launch. The first client. The revenue milestones. The growth.

Nobody prepares you for the moment when you realise you've outgrown the business you built. When success starts to feel like a trap. When you're fantasising about burning it all down but terrified of walking away.

That's the work I do.

How I Got Here

I have my M.A. in Sociology and Psychology because I've always been fascinated by why people get stuck in lives they built but no longer want.

Why do capable, intelligent women stay trapped in situations that drain them? Why is it so hard to give ourselves permission to want something different? Why does achievement so often lead to emptiness instead of fulfilment?

These questions led me to become a certified life coach (CPCC, ICF ACC) in 2008. I wanted to help women DO something about being stuck — not just understand it intellectually, but actually transform their lives.

I've spent the last 17 years helping high-achieving women reconnect with what they actually want.

And along the way, I noticed something: The entrepreneurs I worked with had a specific kind of stuck. They weren't failing. They weren't struggling to make it work. They'd succeeded. And now they were trapped by that success.

Why I Understand This Work

I've run businesses myself.

Not massive ventures. Not seven-figure exits. But enough to know what it's like to have your income tied to your decisions. To be responsible for everything. To not be able to just "clock out" at 5pm and leave work behind.

I know what it's like to build something, pour yourself into it, and then one day realise it doesn't fit you anymore.

But here's what I really understand: The psychology of achievement. Identity. Life transitions. Why successful people get stuck. The guilt of wanting something different when you "should" be grateful. The fear of making the "wrong" decision. The "what will people think?" paralysis.

That's what my M.A. taught me. That's what 17 years of coaching has shown me. And that's what makes this work possible.

How I Work

My approach isn't about giving you more strategies or frameworks.

You've had enough of those. You're exhausted from living in your head — strategising, planning, deciding, executing. That got you here. It built your business. But it won't get you where you need to go next.

Because this isn't a strategy problem. It's a reconnection problem.

You've lost touch with yourself. With what you actually want. With who you are beneath the "business owner" identity you've been performing.

The work we do together is explorative, not prescriptive.

I don't have a rigid curriculum or predetermined milestones. I don't have a 12-step framework you have to follow. The work goes where YOU need it to go.

Some sessions we'll map out possibilities. Some sessions we'll sit with feelings you've been avoiding. Some sessions we'll challenge beliefs that are keeping you stuck.

I'll ask the questions you're not asking yourself. I'll challenge the stories you're telling. I'll hold space for you to not know. I'll help you see what you can't see when you're inside your own life.

The work is always responsive to where YOU are, not where some framework says you should be.

What Makes This Work Different

This isn't business coaching. I won't teach you how to scale, optimise, or exit. You can hire consultants for that. My expertise is helping you figure out what you WANT — which is a completely different skill set.

This isn't therapy. We're not rehashing your childhood or diagnosing anything. We're designing forward. We're figuring out what comes next and helping you feel confident in that choice.

This isn't about fixing you. You're not broken. You've just outgrown something. And that's what transformation looks like — outgrowing versions of yourself that once fit but don't anymore.

This IS about reconnection. To yourself. To what you actually want. To who you are when you're not performing the "successful entrepreneur" role.

The shifts are often subtle on the outside but seismic on the inside.

You might stay in your business. You might leave. You might completely redesign your role. The goal isn't to push you in any direction — it's to help you discover YOUR answer and feel confident in it.

My Qualifications

Certified Professional Co-Active Coach (CPCC) — Co-Active Training Institute Associate Certified Coach (ACC) — International Coaching Federation (ICF) M.A. in Sociology & Psychology — Focus on identity, achievement, and life transitions

17 years of coaching experience helping high-achievers design lives that actually fit who they are.

Who I Work With

I work with women entrepreneurs who've built a successful business — and now feel trapped by it.

You might be a fit if:

• You've built a thriving business but feel stuck between staying miserable or walking away

• You're fantasising about burning it down but terrified of making the "wrong" decision

• You feel guilty for wanting something different when you "should" be grateful

• You've lost touch with who you are beneath the "business owner" identity

• You're exhausted from pretending everything's fine when you're drowning inside

• You've tried figuring this out yourself for months (or years) and you're still stuck

You're probably NOT a fit if:

• Your business is failing and you need strategy/tactics to turn it around (hire a business coach)

• You're looking for someone to tell you what to do (I help you discover your own answers)

• You want a quick fix or magic solution (this work takes time and honesty)

• You're not ready to be honest about how you really feel (the work doesn't work without honesty)

What Clients Say

How We Can Work Together

The Redesign — 6-month coaching journey for entrepreneurs ready to figure out what comes next (£3,600)

The Reset Session — Single 90-minute session when you need perspective shift, not full transformation (£295)

Free Clarity Call — 50-minute conversation to see if working together makes sense (Free)

Beyond Coaching

When I'm not coaching, I'm usually:

• Speaking at events and podcasts for women entrepreneurs and professional networks

• Writing about achievement, identity, and life transitions

• Walking in the Oxfordshire countryside with my dog Red or knit cotton dishcloths

I'm based in Oxfordshire, UK, and work with clients throughout the UK and internationally via Zoom.

Let's Talk

Not sure if coaching is right for you? Let's find out.

Book a free 50-minute clarity call. We'll talk honestly about where you are, what's not working, and whether working together makes sense.

No pressure. No sales pitch. Just clarity.

Or email me: hello@thecarolamoon.com