Ways to Use Your Brand Photography – a List of Ideas to Inspire you

Let's face it, good brand photography can be a steep investment. 

To squeeze some extra mileage out of personal brand photography, and the investment, it's important to think of more places than just the About page and social media profiles for your brand images.

This is your opportunity to show up for your pre-clients with the invitation to engage with you and trust you. You do this by showing up using your library of professional photos that show you as the multi-faceted business owner and leader you are! And not just in one place, you give every place you typically show up a facelift.

Therefore, your mission – should you choose to accept it – is to squeeze every bit of visibility and reach out of your brand photography.

Here we go! If I've missed any ideas out, let me know in the comments.

Website

• Banner image (with copy)

• About page – think of adding a 'professional' image here as well as a personal one

• Services/Product pages

• Website buttons (especially for linked products/services)

• Contact page

• Thank you pages

• Blog header

• Blog posts

• Blog cover image

Freebies/Optin/Lead Magnets

• About section

• Services section

• CTA section

• Website Pop-up

PR, Campaigns, Webinars and Events

• Media Kit/Press Kit/PR Kit

• Press Release

• Image marketing campaigns

• Event invitations

• Slides (About slide and throughout where applicable)

• Paid Ads

• Introduction in Webinars

• Campaign landing page

• Podcast artwork

• Guest blog posts

• Podcast guest

• Magazine contribution

• Speaker events and summits

Newsletter

• Email header

• Next to your email sign off

• Email body to showcasing your services or products, to introduce yourself etc.

Social Media 

This applies to all the platforms you show up on, like Facebook, Linkedin, Instagram, YouTube, Pinterest, Twitter etc.

• Social profiles

• Social banners for personal profiles, groups and pages (with copy)

• Social posts (with copy)

• Social ads (with copy)

• Stories

Client Communications

• Pricing Guide

• Welcome Packet (digital)

• Course Materials (esp. About)

• Email signature

Printed materials

• Book covers

• Bookmarks (fabulous for authors to use instead of business cards)

• Welcome Packet (printed)

• Flyers

• Brochures

• Business cards

• Packaging

• Cards (Thank you, Welcome etc., Referral)

• Store display

Other

• Business app

• Branded goods (t-shirts, mugs etc.)

Caveat: this post is NOT intended to add to your stress levels! If you feel your mind monkeys squawking at you that you should(!) show up in more places, ignore it! Only take on board the ideas for places you've already decided to show up on!

What's next

• Take note of any of these ideas and schedule time to implement these ideas. 📆

• Need new images, but don’t know where to start with planning what images to get? Download the FREE 7 Must-Have Brand Images guide here, it’s been called a MUST read for anyone wanting to do a branding shoot!

• Did you find this useful? Do you feel inspired? Let me know in the comments! 👇

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